![]() ![]() ![]() I have to wonder if Post’s recent tendency to “”””””improve”””””” their old cereals (I had to use so many quotes to emphasize that that was their word, not mine or the hundreds of people who are upset about new Honeycomb) is to blame for this s’less than memorable s’mores flavor. So far, no good: aside from an oddly compelling smoked aftertaste, eating Honey Maid S’mores is isn’t as good as S’mores Jungle Party or the frankenstein’s cereal I could’ve assemble with the help of General Mills. And the tragically chewy and generically sweet marshmallows are a far cry from Lucky Charms’ crackling pops of vanilla-tinged sugar. ![]() The chocolate puffs have a heartier crunch than Cocoa Puffs, but none of the real chocolate flavor (just faint twinkles of milk cocoa powder). The squares have less defined ridges and only a thin honey glaze-Golden Grahams these are not. But even after sampling the graham squares and chocolate puffs in isolation, they still feel cheaper than their Madagascan ancestors. There’s the obvious explanation: I got too many sugary marshmallows in my first bowl, because all the more interesting pieces fell to the bottom (PSA: shake this box up like a tossed salad before you open it). It’s too bland and decidedly un- s’morevelous. On the surface, Honey Maid S’mores looks just like Malt-O-Meal (which Post owns)’s Madagascar S’mores Jungle Party, a delightful treat that combined graham squares, chocolate puffs, and mini marshmallows to simulate a s’more’s iconic flavors, which form a more iconic trio than a first Star Wars films or a certain whipped chocolate bar.īut after tasting Honey Maid S’mores Cereal, something seems off. I know at least one of those answers is a yes. Are we just supposed to accept this normalization of “s’more?” Is an artificially flavored s’more not subject to the same capitalized deification of the one true, fire-toasted S’More? Should I just stuff my mouth with this cereal so you don’t have to hear me babble about s’more theology? But now we do it all the time, as evidenced by Post’s new Honey Maid S’mores Cereal. Like any number of deities, to misprint its name as “s’more” was blasphemy worthy of campfires and brimstone. But if society’s going to continue its wonderful quest to inject graham-chocolate-marshmallow flavor into every cake, cookie, and cake-stuffed cookie crumble Frappuccino, we have to amke one thing clear: are we supposed to capitalize the “M” or not?įor so long, I treated the term “S’More” as an inflexible proper noun. Visit or I love all things s’more, and I support the junk food craze of s’morifying just about everything. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg's® Better Days global purpose platform. Kellogg brands are beloved in markets around the world. Net sales in 2019 were approximately $13.6 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. ![]() Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. For more information, follow Kellogg's on Facebook, Instagram and Twitter.Īt Kellogg Company K, we strive to enrich and delight the world through foods and brands that matter. Kellogg's SMORZ Cereal is available in stores nationwide and online at a suggested retail price of $3.99 for a 9.8-ounce box and $5.96 for a 15.6-ounce box. "We couldn't be happier to bring some joy to our die-hard fans and also give first-timers the chance to indulge in the fanfare and see what SMORZ is all about." "Kellogg's SMORZ Cereal has an incredibly passionate fanbase - and their efforts to bring back the cereal have paid off," said Erin Storm, senior marketing director of Kellogg All Family Cereal. ![]()
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